Jonney Shih


Date of birth: August 12, 1952

Jonney Shih has served as the Chairman of ASUS since 1993, and until 2007 he also served as the CEO.

As Chairman, Mr. Shih guides the company’s vision, corporate culture, and innovation strategies. Under his leadership, ASUS has become an internationally recognized technology leader that ranks No. 1 in worldwide sales of motherboards and No.2 in consumer notebooks. For the last two years, Fortune magazine has named ASUS as one of the World’s Most Admired Companies. Since 2013, ASUS has also been recognized as the most valuable international brand from Taiwan for three consecutive years, according to Interbrand.

Mr. Shih is well known for his passion and commitment to innovation, and his relentless pursuit of perfection has helped to commercialize a generation of technology for consumer use. In 2006, he led the development of the revolutionary ASUS Eee PC, a high-quality, compact, cost-effective device that enabled the wide usage of mobile Internet, which ignited the beginning of the mobile computing era.

In 2008, Mr. Shih guided the separation of the ASUS OEM and ODM businesses—a strategic decision that proved vital in developing global recognition for the ASUS brand. In 2014, he spearheaded the development and release of ZenFone—the flagship ASUS smartphone series that combines refined aesthetics and functionality to deliver empowering luxury to consumers. Within just two years, ASUS became a top smartphone brand around the world.

More recently, Mr. Shih has led ASUS to become an international sensation with the introduction of the ASUS Zenbo, the first home robot. It is the first step in realizing his vision of enabling robotic computing for every household while transforming ASUS to become a technology leader for the next industry paradigm shift.

Mr. Shih believes that people are the most important asset of any company, and he credits the success of ASUS to its dedicated workforce and corporate culture. To inspire an ongoing commitment to innovation and quality, he has initiated the In Search of Incredible brand promise that defines ASUS culture by encouraging all employees to strive for excellence in everything that they do.

In Search of Incredible

ASUS is passionate about technology and driven by innovation. We dream, we dare, and we strive to create the most effortless and joyful digital life for everyone. We aspire to deliver the incredible in everything we do.

Awards & Recognition
  • 1990: Ten Outstanding Young Person Award by Junior Chamber International Taiwan
  • 1998: The Stars of Asia by BusinessWeek Magazine
  • 1999: The Stars of Asia by BusinessWeek Magazine
  • 2006: Outstanding Technology Management Award by the Chinese Society for Management of Technology
  • 2006: Best Entrepreneur Award by China Times Group and DHL Taiwan
  • 2009: Most Influential People in Technology by T3
  • 2009: Top Five Most Influential People in Mobile by Laptop Magazine
  • 2010: Most Creative People in Business by Fast Company
  • 2011: Most Influential People in Mobile by Laptop Magazine
  • 2011: Heroes of Philanthropy by Forbes
  • 2011: Pan Wen Yuan Lifetime Achievement Award*
  • 2012: Commissioned as Laureate by the Industrial Technology Research Institute of Taiwan
  • 2015: Global Leadership Award for Distinguished Chinese Business Leader around the World by Global Views-Commonwealth Publishing Group
  • Corporate Sponsors


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Secretariat of 18th Nikkei Global Management Forum (NGMF2016)